Thirty Years of Pink: Raising Awareness of Breast Cancer

September 30, 2015

In 2015, nearly 232,000 American women will be diagnosed with invasive breast cancer.  They will become part of more than 2.8 million living with breast cancer or a history of the disease. And frankly, that’s 2.8 million too many.

At Logan Memorial Hospital, we want to do our part to decrease the incidence of breast cancer and help make our communities healthier.  We want all of the women in our communities – our mothers, daughters, sisters, aunts, grandmothers and friends – to know their risk, to recognize the signs and symptoms, and to understand the importance of self-checks and early detection.

This October, Logan Memorial Hospital will proudly join hundreds of other businesses, organizations, celebrities and even professional athletic teams in celebrating the 30th anniversary of Breast Cancer Awareness Month.  Launched in 1985 through a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries, the goal remains simple:  to raise awareness of breast cancer and fight the disease through early detection.  

To do this, we are collectively and eagerly committing our time and energy to raising awareness of the disease; educating women about the signs, symptoms and risk factors; and urging women to get screened.  We encourage our patients and visitors to “think pink” and be aware of this disease and ways they can prevent its occurrence.  We do all of this because study after study shows that early detection is key to survival.  In fact, after 30 years of unrelenting work, breast cancer incidence rates are steadily declining and, thanks in part to advances in medicine and earlier detection, survival rates are increasing.  

It is recommended for all women over the age of 40 to have an annual mammogram to watch for any changes in the breast.  Throughout October, Logan Memorial Hospital will continue to offer these regular mammograms, as well as offering a free gift to anyone who receives their mammogram in October.

To learn more about any of our programs or services, or to schedule a mammogram, call Logan Memorial Hospital at 270-726-4011 or visit

Thank you for supporting Logan Memorial Hospital in our efforts to prevent this deadly disease that has impacted so many of our loved ones’ lives.